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It started with one man’s search for sheets.

Way back in 2007, long before the Linen Sheet Revival, before linen bedding was readily available from every housewares retailer (some well made, some not so much), Jason Evege was looking for “real” linen sheets and struggling to find anything for less than—yikes—a grand.

“What’s more, I had to wait four to six weeks for delivery from Europe,” he writes (here). “I was so frustrated by my search that I decided to make my own set of linen sheets as well as a few sets for friends and family.”

Jason, who had a degree in fashion design, set up a website: Linoto. “I was very fortunate to have all of the skills and machinery required to try my ideas without large capital investments,” he writes. In the first “scrappy” year, making sheets out of his apartment on nights and weekends, he sold more than 120 sets worldwide. Fast forward to today, and Linoto’s filled about 10,000 orders on colorful linen sheets—plus bath towels, kitchen cloths, and more—all made in its workshop in Westchester, NY.

Have a look at a few of the offerings.

&#8\2\20;every item is marked on the cloth with chalk, cut with tailor shea 14
Above: “Every item is marked on the cloth with chalk, cut with tailor shears, expertly measured, expertly sewn to the same standards as a designer dress, then washed with natural laundry soap and shipped in plastic free recycled packaging,” according to Linoto’s site. Shown is the Linen Duvet Cover (from $229), “sourced from some of the finest mills in Italy and Belgium; made in the USA.”

linoto stands out for its slew of colors, both neutral and bright. case in poin 15
Above: Linoto stands out for its slew of colors, both neutral and bright. Case in point: the Quilted Linen Coverlet is available in 28 colorways, including Golden Green, shown here. A queen size is $529.



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