It started with one man’s search for sheets.
Way back in 2007, long before the Linen Sheet Revival, before linen bedding was readily available from every housewares retailer (some well made, some not so much), Jason Evege was looking for “real” linen sheets and struggling to find anything for less than—yikes—a grand.
“What’s more, I had to wait four to six weeks for delivery from Europe,” he writes (here). “I was so frustrated by my search that I decided to make my own set of linen sheets as well as a few sets for friends and family.”
Jason, who had a degree in fashion design, set up a website: Linoto. “I was very fortunate to have all of the skills and machinery required to try my ideas without large capital investments,” he writes. In the first “scrappy” year, making sheets out of his apartment on nights and weekends, he sold more than 120 sets worldwide. Fast forward to today, and Linoto’s filled about 10,000 orders on colorful linen sheets—plus bath towels, kitchen cloths, and more—all made in its workshop in Westchester, NY.
Have a look at a few of the offerings.
