Paint is one of the easiest and least expensive ways to change the look and feel of any room. The hard part is picking the color, sheen, and paint brand.
With so many interior paint brands on the market, a trip to the home improvement store can leave your head spinning. To make life a bit easier, we’ve rounded up the ten best brands based on quality, customer feedback, ease of use, and durability.
We assigned each of these companies an award to help you find the best paint for your project.
Paint Brands Colors To Update Your Home
Best Overall: Sherwin-Williams
In business for over 150 years, Sherwin-Williams is an industry-leading paint brand with six lines of interior paint. They also sell their expert-curated colors, HGTV Home by Sherwin-Williams, at Lowes.
Sherwin Williams HGTV Home has three lines, including Infinity, Showcase, and Ovation – all a primer and paint in one. The highest-rated HGTV line is Ovation, which costs about $40 per gallon. In terms of quality for price, Sherwin-Williams is hard to beat.
Best Budget Option: Valspar
Valspar is exclusively sold at Lowes and manufactured by Sherwin Williams. They offer six lines of interior paint and two lines of ceiling paint. Valspar’s vast selection of colors, coverage, and fast dry time make it a popular choice for budget-friendly projects.
The cost of Valspar paint varies, but their cheapest line, Valspar 4000, starts at only $20 per gallon. Their most expensive line, Valspar Reserve, promises one-coat coverage, costing $50-$60 per gallon.
- Top Five Valspar Paint Colors: Gravity, Filtered Shade, Tempered Gray, Polished Silver, and Bay Waves
- Where to Buy: Lowes
Best High-End: Farrow & Ball
If you follow home decor trends on Instagram, you’ve probably heard your favorite influencer talk about Farrow & Ball, a brand of water-based paints with rich organic pigments. They’ve been in business for over 75 years, perfecting their stain, mold, and scuff-resistant products.
Farrow & Ball has three lines: Dead Flat, Modern Emulsion, and Estate Emulsion. Modern Emulsion offers the most durability and is washable and wipeable with a flat finish. Farrow & Ball is a high-end, expensive paint ranging from $120 to $140 per gallon.
- Top Five Farrow & Ball Paint Colors: Cornforth White, Ammonite, Downpipe, Railings, and Hague Blue
- Where to Buy: Farrow & Ball, Anthropologie, and Select Independent Retailers
Most Durable: Benjamin Moore
Benjamin Moore offers one of the best paint selections, with over 3,500 colors. They have five interior paint lines: Aura, Aura Bath & Spa, Regal Select, Ben, and Advance. Regal Select is one of their most popular for its scuff resistance and washability—an ideal choice for bathrooms, kitchens, and houses with pets or children.
A gallon of Regal Select from Benjamin Moore costs about $70 and comes in five standard finishes, including flat, eggshell, satin, semi-gloss, and matte. Benjamin Moore’s cheapest paint is ‘ben’, which costs $53 per gallon.
Best Spray Paint: Rust-oleum
Rust-oleum brand started in 1921 as the first paint formulation to prevent rust. They’ve paved the way as one of the top spray paint manufacturers ever since. They’ve also developed other popular products, including countertop paint, garage floor coatings, wood stains, chalk paint, and automotive paints.
They have several types of spray paint, including acrylic enamel, vinyl & fabric, paint for plastic, and high heat. Rust-oleum provides decorative finishes, too, such as stone spray paint, designer metallic, chalkboard, and chalk spray paint.
- Rustoleum 2023 Colors of the Year: Gloss Grape, Chalked Linen White, Metallic Pure Gold, Gloss Coral, Multi-Textured Autumn Brown, and Gloss Sail Blue
- Where to Buy: Amazon, Walmart, and Most Home Improvement or Hardware Stores
Best Primer: Kilz
Founded in 1974, the Kilz brand of primer is one of the best, most well-known, and recommended in the country. Some of their lines include odor blockers, mold and mildew blockers, all-weather sealants, heavy stain blockers, and excellent adhesion primers.
Aside from primer, Kilz also sells paint products, including Magnolia Home by Joana Gaines. Magnolia Home offers premium interior and exterior paints at Lowes, Ace Hardware, and Magnolia.
- Top Five Kilz Primers: Interior/Exterior Multi-Surface Sealer & Stain Blocker, Maximum Stain & Odor Blocker Interior Primer, Heavy Duty High Hide Exterior Primer, Mold and Mildew Resistant Primer Film, and Kilz Original Interior Primer
- Where to Buy: Lowes, Home Depot, and Most Home Improvement or Hardware Stores
Best Stain Coverage: Behr
Behr paints, stains, and primers are sold exclusively at Home Depot. They offer a range of interior paint products, including Premium Plus, Ultra Scuff Defense, Marquee, and Dynasty. The cheapest line, Behr Premium Plus, starts at $29, while the most expensive, Behr Dynasty, starts at $60 per gallon.
If you’re looking for easy application and long-lasting durability, try Behr Marquee. It has a built-in primer, is washable, and offers one-coat coverage.
- Top Five Behr Paint Colors: Blank Canvas, Half Sea Fog, Perfect Taupe, Spanish Sand, and Smokey Pink
- Where to Buy: Home Depot
Best Eco-Friendly: ECOS Paint
Ecos Paint is non-VOC, water-based, and non-toxic. The company started 35 years ago with one goal: to make durable paint, free from harsh chemicals for a healthier home. Their paint is available on their website – you can order samples, quarts, gallons, or five-gallon buckets.
Ecos Paint is more expensive than many options, starting at $90 for one gallon. They offer four interior finishes: matte, eggshell, semi-gloss, and gloss.
- Top Five ECOS Paint Colors: White, Sugar Dust, Child of Heaven, Luna Moon, and Shell Tint
- Where to Buy: ECOS Paint
Best Online Supplier: Clare
Interior designer Nicole Gibbons founded Clare, an online paint supplier. The site offers designer-curated colors and fast shipping. All products are non-VOC and Greenguard certified. They sell curated swatch kits in packs with names like no-fail neutrals, white & lights, and go-to grays to make it easy for customers to find the perfect color before ordering paint.
One gallon of Clare paint is $70. The company makes it easy to choose the paint sheen by only offering two: eggshell for the wall and semi-gloss for the trim.
- Top Five Clare Paint Colors: Headspace, Whipped, Seize the Gray, Current Mood, and Snow Day
- Where to Buy: Clare.com
Best Chalk Paint: Annie Sloan
In 1990, Annie Sloan invented her brand of chalk paint, which dries with a matte finish and adheres to furniture without the need to sand or prime first. The rise of shabby chic decor and furniture makeovers helped catapult this product into popularity, where it’s been ever since.
Annie Sloan offers many additional products besides chalk paint, including waxes, decorative paints, stencils, and wall paint. Her line of chalk paint has 42 colors. One liter of Annie Sloan chalk paint costs about $45, but you can get it in smaller quantities for a cheaper price.
- Top Five Annie Sloan Chalk Paint Colors: Old White, Chicago Grey, Capri Pink, Antoinette, and Amsterdam Green
- Where to Buy: Annie Sloan and Select Independent Retailers
